Archive for Two Hands Wines

INTERNET WINE MARKETING – THREE UNIQUE STYLES AND WHY ONE WORKS FOR ME

Posted in Info on Wine, Wine Marketing with tags , , , , , , , , , , , , on August 8, 2010 by ballymote

Being the devoted oenophile that I am, it’s only natural that I receive e-mails from several different wine merchants all vying for my limited wine dollar budget. In this post I am going to examine the tactics used by three of these marketing mavens and explain why one is my clear favorite. The three wine stores approaches that will be outlined here are: HOPS  N GRAPES, GLASSBORO, NJ, MOORE BROTHERS, PENNSAUKEN, NJ, and THE WINE LIBRARY in SPRINGFIELD, NJ. All three of these stores use a different internet approach to selling wine.

HOPS N GRAPES sends a daily e-mail featuring one wine for the day. You must print out the coupon and present it in store or you can order online for in-store pick-up. Limit on their offers is 12 bottles. There are no further discounts on case purchases. My problem with this marketing strategy is in several areas. First, the wine offered is seldom of much interest to me as I would say maybe 1 in every 20 catches my eye. For instance, Friday’s offering was the 2008 Two Hands, Brilliant Disguise, Moscato, Barossa Valley, Australia. Now Two Hands makes some pretty decent juice in a number of grape varietals but a Moscato is a “bubbly” or dessert=type wine and I very seldom drink them. Secondly, it sells normally for $15.99 and their offer price is $13.98. Virtually all of their offers are for 10 to 15% off and you would expect that type of discount on any case purchase anyway so, all in all, it’s not something that is ever going to appeal to me. Additionally, there were times in the beginning when I would receive the e-mail for that day’s offering late in the evening with no time to get there had I been interested. This problem appears to now be corrected. In fairness, I have been in the store and spoke to employees who were busy filling orders on these daily specials so what do I know?

Gary Vaynerchuk runs a mega-wine operation in North Jersey called The Wine Library. His Wine Library TV has become an internet institution and his online tastings have brought him much fame and great wealth. There is little debate among his fans and critics alike that he has in the past few years displayed the talents of a marketing genius. Let me just say in reference to the internet marketing strategy employed by the folks at The Wine Library, if you are a shut-in who wished they had more e-mails to read on a daily basis, do yourself a favor and subscribe to the internet mailing list for the Wine Library. You will find yourself busy most of the day just trying to keep up with the latest, “spectacular” “better hurry while supplies last”, “you won’t believe what we are offering next” sales pitch. Again, are some of them real values? Yes they are, but the sheer volume and absurdity of their approach with three, four and five “unbelievable deals” a day just wears one out after a while. Having made a couple of 90 minute trips up to their Springfield, NJ location I am actually underwhelmed by their selection. There are a lot of choices, there are a few “hard to find” wines, on occasion, but the vast majority, in my opinion are of the not so well-known variety which leads me to believe that because the buy in such huge volume they work out “special deals” with the wineries or distributors and then market these wines as “unusual savings opportunities.” Again, they are a tremendously successful operation but although I like and admire Gary V, I seldom “bite” on the many opportunities to buy.

The third example I have chosen for this marketing comparison is Moore Brothers in Pennsauken, NJ. This unique wine selling operation has two other locations in Delaware and New York City. They sell wines from small growers (primarily) in France, Italy and Germany. Their stores are maintained at 56 degrees and they go to great lengths to see that the wines they sell are shipped and stored at the proper temperatures. They sell only wine so you have to venture elsewhere for your beer or spirits. Moore Brothers does not deluge your server with daily offers. They send an e-mail approximately once every ten days and that in itself adds a sense of importance to each one.  One of the last ones was simply titled……”a five hour dinner with Xavier Vignon” . There followed a short narrative on Greg Moore’s recent trip to the south of France, his dinner with the wine-maker and closed with this offer “

Wines like this terrific $14 blend of ripe Syrah, old-vines bush-trained Grenache, and mineral rich Mourvèdre have generated some of the most enthusiastic feedback we ever receive.

And this one could be, dollar for dollar, the wine of the vintage. Everything you expect is here: exotic black fruit, lavender and graphite, fresh white tobacco and herbes de Provence. And then there is the secret to all of Xavier Vignon’s wines: the perfect, mouthfilling seasoning of saline minerality that comes from deeply rooted old vines.

This morning there are twenty-eight cases at Moore Brothers New Jersey.

$14 per bottle on paid orders received before July 27. *
*
Regular price $16 per bottle. No further case discounts apply in this offer.

 
    

Ventoux Xavier Vignon 2007 (reg. $16.00)    $14.00  buy now
 

I bought a few. This is the type of approach that appeals to me and I discovered a great, inexpensive Cote du Ventoux wine that works exceptionally well with food. It’s more of a soft sell, the urgency is there but it almost feels like “if it sounds good, it’s here for you”. They tell you how many they have and you can decide for yourself how soon you should get there.

So there you have it. Three different approaches to selling wine on the internet. For all I know, each has been very successful for the individual operations. I just wanted to let you know the approach that works best for me. There are scores of totally different approaches. I subscribe to many of them and would have placed orders with several had it been easier to arrange wine shipments to New Jersey (that’s a story for another time)Remember, as with any opinion, your mileage may vary!

WINE SHOPPING AT THE JERSEY SHORE

Posted in Shopping for Wine with tags , , , , , , , , , , , , , , , , on August 26, 2009 by ballymote

Perhaps a better title for this post would be Wine Shopping at and on the way to the Jersey Shore. I took the opportunity of my week in Avalon to visit a number of wine outlets to see what was available to those on vacation in the area. What I found was that the selection varies greatly from store to store as do retail prices. I guess it’s only natural to expect to pay a little more for all items, including wine, when you are on vacation and that pretty much proved to be the norm. Here is a breakdown on the places I visited.

BUENA DISCOUNT LIQUORS IMG_2619

This one is located on Route 40 just pass the intersection of Route 54 in the town of Buena using the back roads to the Jersey Shore. The first thing that caught my eye was the preponderance of local wines from NJ vineyards throughout the area. If you are looking for your favorite Blueberry wine, and who isn’t, this would be the place you’d want to be shopping. They also have a large selection of what I refer to as “plonk” wines, the Cavits, Hacienda’s, Turning Leaf’s of the wine world. If you search real hard though you can find a handful of decent choices such as Franciscan Cab at $25.99, the always dependable, Menage a Trois red blend at $11.49. For the real Aussie fans there is even a couple of Two Hands Shirazes, Lily’s Blend at $56.99 and Angels Share at $33.99.  It’s not a place where I would spend much time browsing the selections but you can find something of interest in a pinch.

CAMPARK LIQUORS IMG_2560

Located on OceanView-Woodbine Rd in Woodbine NJ, this store sits a few miles from busy Rt 9 which leads to access to many Jersey shore resort towns. You would expect that a wine outlet in this area would have a well-stocked and varied supply of wines. You’d be wrong. Campark’s focus is on beer and maybe I shouldn’t blame them as there is no question beer is the drink of choice for the hordes arriving for vacations at the beach. The few wines aside from the “plonk” brands that are available would be the Columbia Crest “Two Vines” series that usually sell for about $7.99 elsewhere marked at $12.99 at Campark. The always dependable Ruffino Chianti Classico Reserva is there for $29.99 and if you want to spend a few bucks for a Chardonnay there is the Husic at a brisk $44.99. One interesting find on a shelf marked “Sale Wines” was a lone bottle of Cockburn Vintage Port 1997, for $34.99. This usually sells for $65 – $80. I was tempted, but ended up being concerned as to how well it had been preserved in this store. Interestingly, this Campark Liquors sold one of the two winning tickets in the 2007 Mega Millions Jackpot of 350 million dollars. Buying a lottery ticket would be a better idea than buying a bottle of wine here. Just my opinion, though.

FRED’S AVALON LIQUOR STORE IMG_2559

Located at 23rd and Dune Drive, Avalon Liquor Store manages to cram an awful lot of stock into its meager space. I am pleased to report that although you will definitely pay a few more sheckles per bottle than back in your own neighborhood, Avalon Liquor has a tremendous selection of quality wines available year round. Their Australian collection is top notch with all of the Mollydookers available including the top of the line Velvet Glove ($224.99).  The entry level Mollydookers such as The Boxer, The Maitre’d and Two Left Feet are all $32.99 as compared to $28.99 and $24.99 in most wine outlets. If the lottery ticket you bought at Campark Liquors turns out to be a winner you might purchase the 2005 Chateau Pavie for $550.00 (about $50.00 more than most places charge). They have an excellent selection of Pinot Noirs, Cabernet’s and Zinfandels. They also have some of my favorite QPR wines available such as Pillar Box Red for $13.99 (12.99 at home) and Strong Arms Shiraz $11.99 ($9.99 at home). It takes awhile to make sense of the layout of the wines but there is enough good stuff in this store to keep a wine geek busy browsing for quite some time. Kudos to Avalon Liquor for being a top notch wine outlet in a town with some really good BYOB’s.

KIX PACKAGE GOODS IMG_2561

Located at 6400 Landis Ave. in Sea Isle City, Kix is a good place to buy your beer for your time at the shore. There wine supply is limited and not very impressive. They have all the usual plonk suspects and a few real wines such as Zin 91 at $18.99, a Silver Oak Cab for more money than I wanna spend and the always present Ruffino Chianti Classico Reserva at $31.99. My advice would be to grab a six pack of Smythwick’s at Kix and pay the $1.50 to drive over the bridge into Avalon and get your wine at Avalon Liquors; but hey, that’s just me!

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